Here it is: South Africa’s most interesting billboard

Cape Town - VALR.com
Cape Town - VALR.com

Here it is: South Africa’s most interesting billboard

If you had 37 metres of prime advertising real estate at domestic arrivals in Cape Town International, what would you do with it? For VALR.com, the biggest crypto exchange headquartered in South Africa, the opportunity was obvious: make it interesting. So instead of a logo and a brand statement, this is a billboard that tells an entire story as travellers walk alongside. 

The words read: “Hello! We are VALR. You’re on a journey, and so are we … towards a financial system based on unity, freedom and justice. The future is bright. Join us today.” 

The bright blue design is full of details, from Table Mountain, to the Bitcoin logo, candles on laptop screens, references to memes, bulls, bears, and whales, as well as a QR code with a link to the VALR app. 

VALR was founded in 2018, and has grown significantly since then. Now offering users access to the biggest selection of crypto assets of any exchange based in South Africa, it was time to tell the world about what the brand is all about.

VALR’s other billboards on major roads around the country are very simple – important when motorists are driving past, and don’t have much time to take in the message. But, because travellers can literally walk right next to the CTIA billboard, and stop to take a look, VALR’s marketing team wanted to give people something intriguing to look at. 

The billboard is so long that it’s impossible to take it all in at a glance. To help more members of the public get a sense of what it looks like, even if they’re not travelling through the airport, VALR created two videos.

The first gives viewers the experience of walking past at the airport:

https://www.youtube.com/watch?v=O9ofFdEdzh4

There’s also this animated version which turns the billboard into a short, entertaining video: 

https://youtu.be/kfMr76y9a5o

The billboard will be up for the remainder of 2022 so, if you’re flying into Cape Town, make a point of looking out for it. We’d love you to tell us what you think of it at @VALRdotcom on Twitter or via Log in or sign up to view